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Milestone Unlocked! We're excited to share that REINDEERS has successfully completed all phases of "Start-up NEST," a prestigious startup incubation program led by the Korea Credit Guarantee Fund (KODIT). The program has been an incredible journey, connecting us with top-tier mentors, venture experts, and fellow founders. It helped us sharpen our strategy, validate our product vision, and accelerate toward market readiness. For us, this is just the beginning. We are committed to going beyond acceleration: launching real services, solving real problems, and making cross-border B2B trade smarter, faster, and more connected across Asia. Huge thanks to KODIT and all our supporters who believe in our mission. Let's build something great together. What Completing Start-up NEST Actually Produced An incubation program can be a marketing exercise or a genuine forcing function. For REINDEERS, Start-up NEST was the latter. The completion mattered because of t...

We're in the News! We're proud to announce that REINDEERS has been selected for the "Digital Innovation Award" hosted by The Korea Times and supported by the Ministry of Science and ICT. What makes this even more meaningful is that REINDEERS — a global B2B open marketplace for industrial materials — has been recognized for its potential to reshape how Korean manufacturers connect with buyers across Southeast Asia and beyond. This recognition reinforces our conviction that we are building something important. To everyone who believes in us, thank you. And to our team: let's keep pushing forward to bring REINDEERS to the global stage. Why This Award Matters Technically Awards from publications like The Korea Times tend to be celebrated as marketing wins, but the Digital Innovation Award has a specific shape. It recognizes companies building digital infrastructure that could change how an industry operates — not just a better UI on top of exis...

Proud to Share! REINDEERS has been officially designated as a "Leading Company in Technology Protection" by the Ministry of SMEs and Startups (MSS) of South Korea. This recognition is awarded to companies that demonstrate excellence in intellectual property protection, data security, and technological innovation. At REINDEERS, we see this not just as an honor, but as a responsibility. We are fully committed to safeguarding our technology, protecting our customers' data, and upholding trust across every part of our business. Thank you to the Ministry for this meaningful recognition, and to our team for building a company where innovation and security go hand in hand. What Technology Protection Means in Practice A designation like "Leading Company in Technology Protection" is not simply about locking files in a secure server. It is about demonstrating that a company has a real operational system for managing its intellectual property, its trade s...

[2024 디지털이노베이션 대상] 레인디어스 레인디어스(대표 김명훈)는 동남아시아와 한국 간 산업자재 거래를 위한 B2B 오픈마켓 'REINDEERS'를 개발한 글로벌 전자상거래 플랫폼 기업이다. REINDEERS는 복잡한 수출입 절차를 간소화한 원스톱 솔루션으로, 2025년 12월 정식 오픈하였다. 산업자재 국제유통은 대량 발주와 긴급 배송이 빈번한 분야로, 소싱, 물류, 통관 등의 절차가 신속하고 일관되게 이루어져야 한다. 이를 위해 REINDEERS는 제품 등록부터 주문 접수, 물류비 계산, 통관 및 배송까지 모든 과정을 디지털화하고, 물류 및 통관 대응에 정보기술을 접목하여 효율성을 극대화하고 있다. 또한 현지 물류사와 협력해 신속한 배송과 통관 처리가 가능하도록 할 계획이다. 단순한 플랫폼 운영을 넘어, 산업자재 생산 정보를 국제유통에 접목하여 고도화하겠다는 비전도 가지고 있다. 이를 위해 동남아 제조사들에게 보급할 전사자원관리(ERP) 및 생산시점관리(POP) 소프트웨어를 개발 중이며, 해당 생산 정보를 공급사 및 상품 매칭에 활용하는 관련 특허도 2건 출원했다. 레인디어스의 창업은 9년간 태국 현지에서 산업자재 유통기업을 운영해 온 김명훈 대표의 경험에서 비롯됐다. https://v.daum.net/v/XzIO2wzTX7 https://www.hankookilbo.com/News/Read/A2024110710230005215 이 기사가 설명한 "원스톱"이 실제로 의미한 것 한국일보 기사에서 다룬 "원스톱 솔루션"이라는 표현은 쉬운 마케팅 카피처럼 들리지만, 산업자재 국제유통 현장에서는 구조적으로 어려운 문제다. 바이어가 상품을 주문하면 소싱·견적·계약·포워딩·통관·풀필먼트·결제·정산까지 최소 7~8개의 독립된 업무가 동시에 돌아가야 하고, 각 단계마다 서로 다른 주체(공급사, 포워더, 관세사, 은행, 물류사)가 다른 시스템을 쓴다. REINDEERS가 ...