Blog of Reindeers

  🚀 Milestone Unlocked! We’re excited to share that Reindeers has successfully completed all phases of "Start-up NEST," a prestigious startup incubation program led by the Korea Credit Guarantee Fund (KODIT). This program has been an incredible journey—connecting us with top-tier mentors, venture experts, and fellow founders. It has helped us sharpen our strategy, validate our product vision, and accelerate toward market readiness. But for us, this is just the beginning. We are committed to going beyond acceleration — launching real services, solving real problems, and making cross-border B2B trade smarter, faster, and more connected across Asia. Huge thanks to KODIT and all our supporters who believe in our mission. Let’s build something great together.

📰 We’re in the News! We’re proud to announce that Reindeers has been selected for the "Digital Innovation Award" hosted by The Korea Times and supported by the Ministry of Science and ICT. What makes this even more meaningful is that our platform, Buybly — a global B2B open marketplace for industrial materials — is still under development. And yet, it has already been recognized for its potential to reshape the way Korean manufacturers connect with buyers across Southeast Asia and beyond. This recognition strengthens our belief that we’re building something important. To all those who believe in us — thank you. And to our team — let’s keep pushing forward to bring Buybly to the global stage.

  🏅 Proud to Share! Reindeers has been officially designated as a "Leading Company in Technology Protection" by the Ministry of SMEs and Startups (MSS) of South Korea. 👏 This recognition is awarded to companies that demonstrate excellence in protecting intellectual property, data security, and technological innovation. At Reindeers, we view this not just as an honor—but as a responsibility. We are fully committed to safeguarding our technology, protecting our customers' data, and upholding trust across all areas of our business. 🫡 Thank you to the Ministry for this meaningful recognition, and to our team for building a company where innovation and security go hand in hand.

  [2024 디지털이노베이션 대상] 레인디어스 이미지 확대보기 레인디어스(대표 김명훈)는 동남아시아와 한국 간 산업자재 거래를 위한 B2B 오픈마켓 ‘Buybly’를 개발 중인 글로벌 전자상거래 플랫폼 기업이다. Buybly는 복잡한 수출입 절차를 간소화한 원스톱 솔루션으로, 내년 2월 서비스 출시를 목표로 하고 있다. 산업자재 국제유통은 대량 발주와 긴급 배송이 빈번한 분야로, 소싱, 물류, 통관 등의 절차가 신속하고 일관되게 이루어져야 한다. 이를 위해 Buybly는 제품 등록부터 주문 접수, 물류비 계산, 통관 및 배송까지 모든 과정을 디지털화하고, 물류 및 통관 대응에 정보기술을 접목하여 효율성을 극대화하고 있다. 또한 현지 물류사와 협력해 신속한 배송과 통관 처리가 가능하도록 할 계획이다. 단순한 플랫폼 운영을 넘어, 산업자재 생산 정보를 국제유통에 접목하여 고도화하겠다는 비전도 가지고 있다. 이를 위해 동남아 제조사들에게 보급할 전사자원관리(ERP) 및 생산시점관리(POP) 소프트웨어를 개발 중이며, 해당 생산 정보를 공급사 및 상품 매칭에 활용하는 관련 특허도 2건 출원했다. 레인디어스의 창업은 9년간 태국 현지에서 산업자재 유통기업을 운영해 온 김명훈 대표의 경험에서 비롯됐다. https://v.daum.net/v/XzIO2wzTX7 https://www.hankookilbo.com/News/Read/A2024110710230005215